« How To Kill News... |
| At Last! The Holmes Report Hits The Blogosphere »
Interesting read from C/Net on why companies monitor blogs:
Ultimately, the point of tracking what online consumers are saying about brands is to be able to react quickly if something bad happens or learn from the good things people say. Either way, though, companies are learning they have to pay attention.
January 03, 2006 | Permalink
| Save to del.icio.us