A new report from Forrester suggests marketers are not rushing to blogs and the like, preferring to stick with more traditional forms of interactive:
Mobile, RSS and advergaming may get lots of media attention, but many marketers are looking the other way. A new Forrester Research report shows that a wide spectrum of interactive marketers is continuing to bank on proven methods such as e-mail and search, and experiment with rich media and new forms of targeting. Yet most are hesitant to try RSS, blogs, social networking, mobile and in-game ads. - ClickZ News
I'm driving more into blogs, wikis, and search than I ever expected. Executing comes with a mountain of challenges - the greatest of which is getting broad organizational engagement in participatory mediums. Thanks to Steve for the pointer...
