Dell is out of the gate with a corporate blog... Like every corporate blog it is looking for a voice and will probably take time to find one. It's a little corporatey - but then its a corporate blog. The bloggerati just need to get over every blog coming out the gate reading like a conversation at the local pub and not rehashing the past trials and tribulations of bloggers. It takes time for a corporate blog to find its collective voice.
Perhaps the best thing we could do to welcome a new corporate blog isn't to critique it (just yet) but rather to participate. Engage them if you are interested. Give it time to settle and grow and nurture it with comments.
PRWeek says they are out to tell a story - if the story is - as it seems to be - "take a look at our really hot boxes" - then I hope they continue down the path of more recent posts which do seem to have more of a narrative.
The fact that they don't address past issues doesn't really bother me - I really could care less about the ranting and raving about Dell customer service - I use an Apple and a Sony... :-)
Anyway - I have a long history with Dell and am a big fan - it's great to see them taking steps in the right direction with regard to their communication. A company that has direct at its core should be engaging in conversations. The do to the tune of about 3 million calls a day so why not here!