Reuters Group has taken a stake in Web media-syndication site Pluck and has agreed to distribute blogs worldwide as part of a new media strategy.
Reuters, a news and information company, has invested $7 million in the Austin, Texas-based company in return for an undisclosed ownership stake, Pluck co-founder and Chief Executive Dave Panos said.
One of the interesting issues this might pose - at least over time - is what if I don't want my blog distributed or syndicated? What if it is being written for a relatively narrow audience of colleagues, clients, friends or family? While the simple answer might be joining one of the online blog communities and password protecting the site I might not want to bother with either the supplier or the administration. Rather, some might prefer to revel in absolute obscurity. How will they seek permission to repurpose and republish?