Patterns as a lens through which to look at your Wiki and its users is a very cool idea.
Over the years I've consulted to all shapes and kinds of organizations on social media - on ethe of the things that participating forces is the need for organizations to actually learn how to have a conversation. Within this notion is the need to understand the role you might be playing at any given point - and the role others are playing. This is where the "patterns" come in - things like:
- People Pattern | Leech: A leech takes content out of the wiki and sends it to people another
way, usually by email. This reduces peoples' inclination to visit it,
and potentially creates confusion because information is coming from
- Adoption Pattern | Magnet: The magnet pattern involves having some content exclusively on the wiki to draw users to it.