This is one of the most exciting ventures I have been involved in - and one of the reasons I came to Dell. Tomorrow we start on the journey of creating a next generation of marketing services firm that will set aside all the notions that plaque large and existing agency | client relationships.
We've got some great agencies working with us and we will explore ways of keeping it that way, albeit in a new operating construct.
One of the key drivers of this decision was the collapsing boundries between communications and other disciplines - especially online. Year to date we have had nearly 100 million conversations with customers online - and it's increasing. How we ignite and contribute to these conversations is truly a multidisciplinary practice. Managing it through multiple agencies was proving very difficult and bred considerable complexity.
I'll share with you thoughts and learnings from the journey.
Read my new blog or else: the dailylark.com... come take a look...