Project da vinci

Today we announced Project da Vinci which has at it's core the selection of WPP to create a global marketing agency for Dell. 

This is one of the most exciting ventures I have been involved in - and one of the reasons I came to Dell.  Tomorrow we start on the journey of creating a next generation of marketing services firm that will set aside all the notions that plaque large and existing agency | client relationships.

We've got some great agencies working with us and we will explore ways of keeping it that way, albeit in a new operating construct.

One of the key drivers of this decision was the collapsing boundries between communications and other disciplines - especially online.  Year to date we have had nearly 100 million conversations with customers online - and it's increasing.  How we ignite and contribute to these conversations is truly a multidisciplinary practice.  Managing it through multiple agencies was proving very difficult and bred considerable complexity.

I'll share with you thoughts and learnings from the journey.

Read my new blog or else: the dailylark.com... come take a look...

Comments

[David Ogilvy]

Andy, you all need to force Martin to deliver leaders that will transform your business. Don't let WPP reach into the current, tired bucket of "tech" folks. They lost many of the hot shots to start-ups, big brand clients, and agencies willing to actually pay for the credential.

The eagles that transformed the IBM, Cisco, and SAP brands are not the same farmers that manage those accounts today. Martin understands this; the Grey guys don't. Be Selective. You all should question any candidates that don't have CV's that match the game changing years.