On Buzz....

• WSJ reports on Dell and bloggers...
• Liked this presentation... some good principles that can be applied anywhere:
  • find the most passionate 1% of citizens and engage them deeply, not just with the organisation but also with each other
  • create 'third spaces'; unconference events and online communities
  • community engagement has to be integrated with communication strategies and planning processes
  • creating online communities is only one part also need to go where people are today ie find related communities of interest
  • create a community evangelist roll
  • ... this diagram was insightful as well...
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• Reminded me of one of my favorite Drucker quotes:

  "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation.

  “Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." – Peter Drucker