Recommended Reading

• Love this quote: "Conversational Marketing and Social Media Marketing, to me, aren't truly rooted in marketing at all, nor should they be. This is about learning from listening first, and engagement afterward"...
• Allow Your Employees to Be Digital Nomads ... "Digital Nomads are growing in numbers, and they will create ripples, accelerating the use of Web 2.0 technologies in the workplace. Over time, they may have some effect on marketing channels, potentially slowing the efficacy of e-mail marketing and accelerating the reliance on social-media engagement in marketing."