For a new world company. Facebook’s PR is decidedly old world. From the debacle at D through their latest obtuse response.
Great PR is all about great counsel and talent. Here, they followed the same playbook at Google and are landing roughly in the same spot. The good news flows from the normal sources of puff and fluff. But as soon as the content turns hard, the PR machine falters.
You gotta love how Michael exposes this.