Interesting to see Microsoft going after OpenOffice. But do they validate it in the process? While a nicely done video – and it makes very real points – surely OpenOffice can’t be getting enough momentum to warrant their attention?
One of the key questions any message needs to answer before it is delivered is “by delivering this message, do I draw attention to exactly what I don’t want attention drawn to?”.
Not sure what to make of these new Air New Zealand Ads – apparently for Internet release only. Did elicit a chuckle though.
It’s also amusing that marketers somehow draw a line between the Internet and traditional media. As if though doing something on the web gives them a remit to be a little more risqué. That boundary departed a long time ago. If you are going to push the brand, push it everywhere.
Either way, gotta love the new Premium Economy seats. Looking forward to a trip in those soon!