The Edison/Arbitron results show that 51% of Americans 12+ are now using Facebook. Amazing recognition.
What it doesn’t comprehend is the difference in tools. Facebook and Twitter are not technology – they are media sites powered by very cool technology. That’s different than consumption devices like eReaders. Facebook and Twitter are tools for creating and distributing content. A Kindle or Tablet is a consumption device.
Also not comprehended is that as distribution platforms, they are interdependent and interrelated. I haven’t visited my Facebook page in ages. But I post to it constantly, via Twitter and Foursquare.
Some other interesting thoughts from Jay on the rankings:
Last year, 7% of Americans surveyed used Twitter (and ExactTarget (client) research found 5% follow a brand on Twitter). This year, 8% of Americans use it. That’s not exactly hockey stick growth rates.
Hang on to your sombrero when you read this sentence: MySpace – which has become the butt of social media jokes that SecondLife is too pitiable to inhabit – has more than double the users of Twitter. Double!
300% more Americans listen to Pandora radio than use Twitter. Even Linkedin is bigger that Twitter, and when was the last time you got an invite to a Linkedin-focused conference?
So, is Twitter overhyped?