Andrew’s 22 years experience across business-to-business and consumer sectors spans building successful businesses and leading award-winning marketing programs and teams for Fortune and Times 100 companies, global technology brands, start-ups and the world’s hottest advertising and communications agencies.
During his career he has worked and lived in the majority of the world’s major markets and developed a reputation as a highly creative executive, marketing turn-around specialist, entrepreneur and authority on social media. He is a prolific writer, blogger and speaker on marketing, emerging business strategies, marketing/communications measurement, and Web 2.0.
Today, Andrew is vice president, Dell where he is charged with leading global marketing for it's Large Enterprise group - both the largest within Dell and the industry. Prior to this he lead communications, conversations, and global online - with responsibility for Dell.com - the world's largest eCommerce site. During this time he spearheaded the company's revitalization of it's online presence - including it's highly acclaimed social media strategies.
Andrew joined Dell from LogLogic – a hot technology start-up backed by Sequoia Capital, Worldview and others. LogLogic provides breakthrough technology for collecting, storing and analyzing IT log data from systems of all kinds. Andrew lead all marketing activity as CMO and the company’s business efforts in Japan, Australia and New Zealand. During his time at LogLogic he established it as the category leader and personally secured major, multi-million dollar wins in Asia.
Andrew still plays an active role as Chairman of Group Lark – a consulting firm focused at the nexus of traditional and participatory technologies. Operating under the mantra “activating communities”, Group Lark advises enterprises on strategies related to Web 2.0 technologies including new product development, product extension and deployment of large scale, commercial blog, wiki, podcast and vcast projects. The company has completed consulting engagements for companies such as Southwest Airlines, Entrust, Palamida, Esphion, Visa, Textron, and Fleishman-Hillard. Andrew played a key role in the development and launch of journeytotorino.com – Visa’s first foray into the blogosphere and blog for its Olympic athletes, and, Southwest Airlines’ two hot blog properties. Group Lark is also actively engaged with a variety of Web 2.0 start-ups in developing technology, go-to-market, partnering and marketing strategies.
Andrew's other senior roles include leading Sun Microsystems’ global marketing leadership team. As vice president of worldwide marketing and communications his responsibilities spanned corporate marketing, global media and analyst relations, research, messaging and positioning, advertising and branding, product launches, tradeshows and events, publishing, industrial design, and executive communications – including that for the offices of the CEO and COO; emarketing, Sun.com. Andrew made the move to Sun following a successful career at Nortel Networks where he led all corporate marketing and communications and was chief marketer for Asia Pacific. Andrew joined Nortel from Fleishman-Hillard, the world’s largest public relations agency, where he was a senior vice president and partner consulting to global leaders such as Dell, Microsoft, IBM, and Sony.
His achievements have earned him multiple awards and recognition including being named by PR Week as one of technology industry’s “Most Influential” communicators. In 2001, the corporate communications team he built and led at Nortel Networks won the Corporate Communications Team of the Year in PR Week’s inaugural US awards. He also won a Silver Anvil – the PR industry’s highest recognition for communications excellence – for Dell’s global consumer PR campaign, “PCs for People”. In leading communications programs for ID Software and Ensemble Studios, Andrew played a key role in launching some of the best selling PC gaming titles of all time. While at Fleishman-Hillard, Andrew pioneered breakthrough measurement techniques and systems including the new media performance metric, "opportunities-to-see".
Andrew is a director of No 8 Ventures, New Zealand’s leading venture capital firm and sits on the advisory board of Xero. Andrew recently served on the board of Endace and other NZ start-ups. In 2003 the New Zealand Government awarded him the inaugural World-Class New Zealander Award for his contributions to New Zealand. Today he chairs the New Zealand Government’s Technology beachhead in the US market.
A native of Auckland, New Zealand, Andrew holds a BA from Auckland University. When he is not immersed in work, he expends his spare energy as a competitive sailor, avid reader and wine enthusiast. He also enjoys cycling, windsurfing, writing, travel and design. Andrew is married with a delightful daughter, Sophia and son, Zach. He has no interest in golf.
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