May 02, 2007

Blog Censorship...

The Blog censorship raises its ugly head not once but twice today.

First, from GMSV, the US military is clamping down on bloggers requiring that superiors approve of Blog posts. There are a large portion of US employers that require this if the blog is on company time and about company matters. This clearly doesn't work for the Military who have a far broader reach.

"This is the final nail in the coffin for combat blogging. No more military bloggers writing about their experiences in the combat zone. This is the best PR the military has -- its most honest voice out of the war zone. And it's being silenced." -- Retired paratrooper Matthew Burden, editor of The Blog of War anthology, on a new Army directive requiring soldiers to submit the contents of blog posts, message board comments and e-mail to their superior officer for a security review.

I read a few of these blogs and have been surprised that they have been able to post so freely. But then, isn't free speech one of the things we are fighting for?

Second, Digg removes posts with code in order to avoid legal action - and then says they'll stop doing that and bear the consequences. Some call this move to keep the site up an act of commercial imperative over community responsibility. I call it commonsense expediency. The notion that bloggers can post whatever they like, anytime they like, is nonsense.

In a post, founder Kevin Rose published the key himself and said: "We've always given site moderation (digging/burying) power to the community. Occasionally we step in to remove stories that violate our terms of use (eg. linking to pornography, illegal downloads, racial hate sites, etc.). So today was a difficult day for us. We had to decide whether to remove stories containing a single code based on a cease and desist declaration. We had to make a call, and in our desire to avoid a scenario where Digg would be interrupted or shut down, we decided to comply and remove the stories with the code. But now, after seeing hundreds of stories and reading thousands of comments, you've made it clear. You'd rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won't delete stories or comments containing the code and will deal with whatever the consequences might be. If we lose, then what the hell, at least we died trying."

June 09, 2006

Ray Is Wrong...

Sometimes the V in VC stands for vested. As in vested interest. For this reason, Ray Lane's comments on press releases aren't that surprising. In this BusinessWeek interview, Ray Lane of Kleiner Perkins Caufield & Byers calls standard media and press releases "a waste of time." Instead, they should use "blogs and wikis and podcasts and videos." Ray says:

What's going to happen is, employees are going to start podcasting and blogging about what's really going on in the company. It's going to cause huge legal concerns on the company's part. But companies are not going to be able to stop it. Outside the company, you can't tell people not to talk about their products. We're not China. We can't shut it down.

The reality of how employees feel, and the reality of how customers and partners get information about your company, are going to change in the next five years from standard media and press releases - which are a waste of time now - to these other methods like blogs and wikis and podcasts and videos

He's right that companies should be using blogs, wikis and podcasts. He's wrong that press releases are a waste of time. In fact, they remain hugely valuable. That I place would place more credence on the drivel pouring out of most corporations whether in a blog or a press release is just misfounded. What is needed is better, clearer, more compelling communications - period. Whether a press release, podcast or blog - I really don't mind. What I would prefer, personally, is short blogs and podcasts on the corporate narrative - and I want a press release for all formal communications.

Ray's argument is also founded on a pretty major assumption - that employees will blog about "what is really going on" inside a company. Really? Not too sure about that Ray. First, they've got jobs that come with a fiduciary responsibility. Break that and they are out the door. Last time I looked, mortgage payments trump blogging on the list of things they are worried about.

Dana makes a point that I agree with - it would be terrific to hear directly from leading lights like Steve Jobs. I want to hear more from the thought-leaders and innovators. I don't need to hear from everyone - I'd love to here more from the people that matter.

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June 07, 2006

The Power Of Recommendation...

Sun CEO Schwartz points to a terrific move they are making:

"Which is why you'll see something very interesting next week start to appear on Sun's web pages and throughout our our on-line store. You'll start to see product reviews written by users. You'll see user defined ratings, right on our products. Just like book or product reviews as Amazon.com..."

They are starting with a few products and going from there. Brilliant!

This got me thinking about the need for a system for recommenders to be authenticated. Some kind of opt-in registry so those of us reading the reviews get even more transparency into who is recommending. As much as I would like it though, I'm not sure it is needed.

The very act of participating and the inherent transparency of the act turns blogs and the web into one big "transparency engine". Sunlight is indeed the best disinfectant.

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May 25, 2006

When Employees Blog...

Interesting look at the ethical issues associated with employees blogging... Brad Rawlins also has some interesting research looking at how much attention stakeholders deserve. More to come...

Edelman Gobbles Up A&R Partners

A&R are one of the most highly regarded independent PR agencies in the Valley. At least one part of that statement stands, but not the independent bit. Edelman is the new owner, completing a much needed strengthening their tech capabilities that makes them a real force now in the Nth American tech market. Bizarrely the story is running on PRWeek and on Steve's blog, nothing on Edelman or A&R.

Edelman's tech footprint also includes Zeno with long-term clients like Oracle. So it's now Next Fifteen with brands like Bite, Outcast and Text 100 pitted against Edelman with Zeno and A&R. Are we looking at the two break-away holding company brands in tech worldwide?

While Edelman will have to deal with the inevitable integration issues that come with any merger(retaining clients and staff, and dealing with conflicts - the big three), what it looks like they are going to do is similar to Next Fifteen - that is, keep the brands independent and fuel their growth. Merging Edelman's tech group into A&R solves another issue - the conflict with Microsoft.

More than anything though, this looks to be about fueling growth through talent acquisition. I meet with plenty of agency heads and they are all saying the same thing. Can't find great talent, can barely find good talent. This is a talent starved market.

Good move by Edelman.

May 18, 2006

Shai on Community...

Great quote (thanks for the pointer Ross!) on the power of community - not just to build momentum but also lower operating costs and improve customer experience. Shai is talking about their Software Developer Network:

"...500,000 visitors per month. Aggregation of knowledge that is second to none. slashdot for SAP. SIs in India are hiring them 500 people at a time and saying for their first three months they are supposed to participate in SDN. Aggregation and knowledge and self-categorization has created an environment where you know the guy who is giving advice may have a point ranking that shows they don't have a life, but a lot of knowledge. We are contributing perhaps 20% of the content. Average time from Q&A is less than 30 minutes, I wish our support channels were that effective."

May 03, 2006

Taking Time

One of the side benefits of a good blog reader and sites like popurls is they introduce you to material you might not have bumped into. Some are just good refreshers - like this piece today on Flow. Others flag tips and techniques that are worth remembering or implementing - like this one on time mapping. Articles like this remind me why it is worth taking time each day for a stroll through the blogosphere.

Marketers Not Rushing To Blog

A new report from Forrester suggests marketers are not rushing to blogs and the like, preferring to stick with more traditional forms of interactive:

Mobile, RSS and advergaming may get lots of media attention, but many marketers are looking the other way. A new Forrester Research report shows that a wide spectrum of interactive marketers is continuing to bank on proven methods such as e-mail and search, and experiment with rich media and new forms of targeting. Yet most are hesitant to try RSS, blogs, social networking, mobile and in-game ads. - ClickZ News

I'm driving more into blogs, wikis, and search than I ever expected. Executing comes with a mountain of challenges - the greatest of which is getting broad organizational engagement in participatory mediums. Thanks to Steve for the pointer...

Cingularly Bizzare

According to AdAge, the Cingular name will be dropped in 2007 in favor of, wait for it, AT&T Wireless. It was totally baffling to me when they dropped SBC - which resonated as a more contemporary brand than AT&T. But dumping the Cingular brand just strikes me as nuts! So, you build a brand that is a magnet for youth; reflects hi-tech, and attracts a real market - and then you kill it. This pretty much says it:

Karl Barnhart, managing director, CoreBrand, New York, a former AT&T agency, agreed that changing the Cingular name "doesn't make sense." Cingular's brand is "relevant for the younger audience; it's a fun, hip, interesting, dynamic -- everything you don't think about AT&T."

I get that if they start doing bundling then then a core brand for all services might resonate. Frankly, I am more likely to buy that brand from Cingular who I don't associate with slow moving service and years gone by. They should take every dollar they might have spent on this brand transition and put it towards getting consistent billing systems in place, launching new VOIP services and driving the cost of DSL down.

April 28, 2006

Participation Power Laws

Ross has a fascinating post on Participation Power Laws - along with an interesting diagram. What Ross is getting at is what so many companies miss in creating blogs. It isn't about the posts and publishing as much as it is about engagement with the community.

When users participate in high enagement activities, connecting with one another, a different kind of value is being created. But my core point isn't just the difference between these forms of group intelligence -- but actually how the co-exist in the best communities.

Congrats to The Southwest Team...

Angela and the crew at Southwest Airlines launched their second blog this week - Nuts About Southwest. It comes close on the heals of the Adopt A Pilot blog which provides a voice for this neat community initiative. Congratulations gang!

The Lark Group provided a helping hand on both projects - but all the credit goes to Angela for having the drive and enthusiasm to get the project off the ground. (And the crew at RD2!)

The blog is getting plenty of attention and feedback. I know Southwest is going to listen to the feedback so keep it coming.

April 26, 2006

Blog Mood...

Fascinating story in the latest New Scientist on measuring blog mood:

The software, called MoodViews, was created by Gilad Mishne and colleagues at Amsterdam University, The Netherlands. It tracks about 10 million blogs hosted by the US service LiveJournal.

The latest addition to Moodviews, a program called Moodsignals, tries to explain match these blogospheric mood swings to current events. It identifies emotional peaks by comparing recent label usage with records of previous use. When it finds a spike, the program picks out less commonly used words from relevant blog posts in an effort to identify the cause of the emotional change.

April 13, 2006

PRWeek Editor Gets Bloggin...

Keith O'Brien has entered the blogosphere. He emphasizes that this is his blog and not to be confused with his day job - but he will bring the same diligence to his posts. Some good thoughts and writing make it worth a read.

April 11, 2006

PR Attack Dogs...

From BusinessWeek...

Dezenhall Resources occupies a small niche within the public relations business that includes Sitrick & Co. in Los Angeles and Qorvis Communications in Washington. Kevin McCauley, editor of O'Dwyer's PR Report, a trade publication, regards Dezenhall as one of the most effective in his specialty, calling him "the pit bull of public relations."

Now The Media Are Optimizing For Google...

No surprises here. Rather than write what should be written, write what searches best... Lohr reveals all.

So news organizations large and small have begun experimenting with tweaking their Web sites for better search engine results. But software bots are not your ordinary readers: They are blazingly fast yet numbingly literal-minded. There are no algorithms for wit, irony, humor or stylish writing. The software is a logical, sequential, left-brain reader, while humans are often right brain.

April 05, 2006

Panel At Software 2006

Yesterday I spent a couple of hours down at Software 2006, the highlight of which was a panel with Sarah Lacy of BusinessWeek, Fred Vogelstein - of Fortune fame, Bruce Lowry from Novell (and creator of the Novell Open PR blog - still one of the view overtly PR corporate blogs out there). Thanks to Sabrina and Shannon of the Horn Group for pulling it all together. Couple of highlights for me:

  • Sarah made the point that as a journalist you can no longer hide behind the medium. Blogging and the blog is about you as a writer - people attack you, not BusinessWeek. This really supports the notion that blogs, for the most part, build people as brands.
  • Fred spoke to the evolution of publishing. Prior to the panel he told me how when interviewing for one of his first reporting gigs he as asked by a gnarly old editor what business he was getting into - he said, reporting - the editor pointed out he was in fact getting into the manufacturing business. During the panel Fred pointed to how content was once designed by how often the presses ran. Now everyone is a wire service. The question now is now how we publish, but whether we should or shouldn't.
  • I also though Fred made some interesting points about magazines and papers as products. Do people buying a mag for 4,000 word, insightful story telling, peppered with analytics, really want 40 word snippets?
  • Bruce is pioneering the pure PR blog. Novell's blog is all about getting the message and story out - and setting the story straight. Their CTO launched his blog last week. Bruce made some insightful comments about audience and community. They aren't writing the blog for the blogosphere - they are writing it for the Novell community - and to media and analysts that are part of that community. They are using the utility of blogging to publish once and communicate many times.

One of the interesting debates we had was to do with the social effects of blogging. Do blogs result in power shifting to individuals with information - or do they break down the silos? Are enterprises - or groups within them - not blogging in order to keep information to themselves (not just from the outside world, but from other internal people)? Ross Mayfield took the floor at that point. I agree with Ross that Wikis and Blogs are breaking down barriers inside organizations - they force transparency into processes and organizations like never before. They also alter the context of communications itself. Rather than information being transmitted, it is presented as an ongoing dialogue.

Until now, I don't think organizations have particularly good collective memories. Blogs and Wikis are changing that. They are like live recorders of the buzz, thinking and energy inside an enterprise. I joked that it's always interesting to sit with a CEO and a journalist from Fortune as that journalist starts flicking through notes several years old. Now companies have - via blogs, wikis, podcasts - the same opportunity to harness all that dialogue. There will be some exciting companies born around this opportunity.

Thanks again to my fellow panelists for a lively discussion and to Sabrina Horn and Shannon for pulling this together.

Other highlights:

  • It was great to bump into Jean-Baptiste Su of La Tribune, whose partner Vanessa has opened a French restaurant in Saratoga - Gervais. And they will be opening early so we can enjoy good French cooking and Worldcup Footie games.
  • As I was leaving, Tom Formenski was appropriately arriving. Traditional media attend conferences. New media blog types attend drinks - where the real dirt gets served!

April 02, 2006

PR SEO

A little tidbit I thought I'd share with you - unverified. If you have or haven't found this to be the case let me know...

Google has adopted a new algorithm that doesn't allow releases with headlines and subheads that include a combined word count of 30, to be posted on its site (You'd have to be nuts to write a press release headline with more than 30 words!).

And, apparently there is only a 50% success rate in a press release posting on Google if the headline is longer than 182 characters. Andy, there's more... there are other things that will cause GoogleNews to have problems picking up a press release, including the use characters in headline (including "&" or "-").

So there you go. I've been hunting for someone to help us - at LogLogic - with SEO PR. If you are able to demonstrate expertise in this area and want to help us (we're paying) -
drop me a paragraph or two and lets chat.

March 31, 2006

Participatory Product Reviews...

One upon a time the only way you could get a product review was through a print rag or through an analyst firm. James pointed me at this review of Sun vs. Dell. This is an end-user giving a pretty technical view of performance and the like.

Reviews like this are all part of the participatory movement - they differ from the conventional recommendation found on Amazon in that they are far more authentic and detailed. In some respects the person doing the review is passing their intellectual property back into the community.

March 30, 2006

The Coke Side Of Life

Consistency and creativity are the two magic ingredients to any successful marketing message or tag-line. They go hand-in-hand. Think Nike's “Just Do It” or BMW's “Ultimate Driving Machine”. I've long argued that one of Coke's problems is that it hasn't maintained any diligence in its taglines - or at least to the same degree that they have in packaging.

The WSJ captures this today in reporting on Coke's new Ads. The inconsistency looks like this:

Mk-Ag034 Cokead 20060329210922

At what point do they get consistent? And does it matter when you've got that much money to sway opinion? I'd love to hear your thoughts. AdAdge had this to say:

The new work “understands that Coke trade dress -- the red color, the ribbon, the contour glass, the logos -- are magical icons with immeasurable power,” wrote Advertising Age's Bob Garfield. “It understands that the fizzing, bubbling sound of a soft-drink pour is one of the most fetching, evocative and appetizing sounds on earth.

So, I thought I'd take a quick look at how Coke is living the ”Coke Side Of Life“. Their site is pretty much a conventional corporate site and if I want to learn more it directs me to a press kit. Yawn. No wonder kids are switching to Pepsi. In fact, something called ”Make Every Drop Count“ figures more prominently. My Coke is even more confusing and certainly doesn't directly help bring this to life - take a look at the wallpapers. Nothing there.

Change is confusing enough. Poorly executed change is devastating. And here I was enjoying my Black Cherry Vanilla Diet Coke...

If your going to create a new tagline - which does amount to a value proposition - you'd better make sure your communities and customers can experience and live it. And for it to work, it has to be able to live freely across all your mediums, unencumbered by other slogans, taglines, ideas... Just look at Nike.

Tom Pirko, of consulting firm Bevmark said it all the the WSJ piece: ”Marketing magic cannot be re-created. It has to be created with an original thought that is breakthrough.“

As a complete aside, it's this kind of reporting that causes me to keep my print subscription. I totally missed this story online. But in the print edition, on the front page of the second section, it screamed at me. That's why the FT and WSJ thump onto my driveway each morning, and are accompanied by the NYTimes on weekends...

March 27, 2006

Should PR be about selling a product at the expense of the truth?

That's the question psed by the Gaurdianas it looks at Edelman (registration required, but worth it). Again, I think Richard's comments are being quite agressively misconstrued:

According to Edelman, we - the PR fraternity - don't have to worry about journos picking apart our press releases and checking our facts any more. We can counteract negative stories in the press simply by posting the real story on a blog.

What I think Richard meant - or at least what I heard - was that transparency is now available to us in real-time (rather than requiring mediators) - and that we can correct what the media chooses not to check, or correct. This is a pretty cynical piece - pretty much reflecting the tone between PR and Media: "No one has a monopoly on truth and nor should they. As we all know, the truth is relative - even in PR. And the truth is that PRs, just like the journalists who sit on the other side of that information superhighway, are obsessed not so much with The Truth as The Power." I suspect this is the case more for Media than PR - especially those on the Agency side.

Holmes has a good analysis of the piece:

But more to the point, Borkowski seems to completely misunderstand the blogosphere, which actually does the fact checking job the mainstream media has abandoned. It's far more difficult to get spin or deception into the blogosphere than it is to get it into the mainstream media. That's the attraction for someone like Edelman: a medium where everyone gets to ask his or her own questions and make up his or her own mind, rather than being fed a story that a journalist has decided is the absolute truth.

I grew up with the notion of the fouth estate firmly embeded in my mind. 20 years in PR has pretty much eroded any view of the media as 100% independent, 100% professional - think unwavering committment to truth. There are some exceptions - people you've got to respect. I've equally seen some horrors in th PR side.

What the "fifth estate" - the blogosphere - brings to the table is a balancing of these two competing forces by enabling immediate dialog and distribution of the stuff that matters. It shift power back in favor of the people that care to be informed.

March 26, 2006

If The News Release Is Dead...

Why did Warren Buffett and Business Wire's Cathy Baron Tamraz ring NYSE's opening bell to signal the start of trading on the world's largest equities exchange? Both were "celebrating" Business Wire's recent acquisition by Berkshire Hathaway. Warren's no slouch.

March 25, 2006

Participate!

It's all about participation. Mary has some interesting delineations between what was and what is:

What's the difference between the static web and the live web?
Participation.

What's the difference between consumers and users/amateurs?
Participation.

What's the difference between attention and eyeballs?
Participation.

Thanks to the Pinko Marketing Manifesto for the pointer. And to Deb for the pointer to them.

March 24, 2006

The One Crucial Idea...

Down at SXSW they are chatting about (MP3) the Wisdom of Crowds - a book I really enjoyed. There is a key point in the book that gets drawn out over at Bokardo - it's as much about those who draw out the wisdom of the crowd as it is about the crowds wisdom. Take Google and their Pagerank algorithm as an example.

This notion has special significance for communicators. In a Web 2.0 world you should be monitoring and measuring those that are drawing out the dialogue as much as you and the media. For instance, what appears on Google News or Digg.

Next generation communications measurement systems will give you insight into - and weight accordingly - the "aggregators" of content. They will also start to give consideration to the conversations taking place on those sites. Take Digg as an example. Here it isn't just about aggregation, it is about the communities assigned weighting of that content and the associated commentary.

The new dimension in communications measurement will be relevance. Not as measured by abstract algorithms or as determined by communicators. But as measured by the wisdom of the crowd.

March 23, 2006

Good thinking on blog policies...

Trevor Cook has some good comments from an Aussie lawyer at Baker & MacKenzie on developing a blog policy. He also points to a piece in one of the big rags in Australia. Thanks Trevor!

March 09, 2006

Pay Attention

InformationWeek on paying attention. This really resonates for me. I feel that large chunks of my career have been spent in a state of "continuous partial attention". Lately I've been consciously "disarming".

The era of continuous partial attention has left us overwhelmed, overstimulated, and unfulfilled, said Stone, who's now working as a consultant and writer.

This era, she says, is coming to a close. "CEOs ask people to disarm at the door when they come to a meeting," she said, asking attendees to drop off their laptops, cell phones, pagers, and BlackBerrys before the meeting started.

March 08, 2006

Do Bloggers Have An Ethical Responsibility To Disclose?

The answer is yes. If you are going to represent others PR spin at minimum disclose that you are doing so. This is pretty basic stuff and I am amazed that so many bloggers are willing to pass others words off as their own - even if they simply agree with those words at the most basic level.

The NY Times flagged this today:

Brian Pickrell, a blogger, recently posted a note on his Web site attacking state legislation that would force Wal-Mart Stores to spend more on employee health insurance. "All across the country, newspaper editorial boards — no great friends of business — are ripping the bills," he wrote.

It was the kind of pro-Wal-Mart comment the giant retailer might write itself. And, in fact, it did.

Several sentences in Mr. Pickrell's Jan. 20 posting — and others from different days — are identical to those written by an employee at one of Wal-Mart's public relations firms and distributed by e-mail to bloggers.

I don't think the onus is on Edelman here - although Edelman might have posted a blog on this thereby providing full transparency to their actions. (the counterpoint to this is why should a PR agency reveal their tactics in a competitive communications environment - to which the answer is, transparency matters).

The onus is on the bloggers ultimately. Reveal if you are repackaging spin and other content, be transparent.

Thanks to Brett at Sun for flagging this to me.

Oragami Ugly

Looking at the new Wintel Origami device - one I was looking forward to looking at... I can't help but get straight to "butt ugly" as a description. It looks like one of those remotes I needed to operate my home audio jalopy. If this is somehow meant to resemble origami, somebody in Redmond is doing origami with concrete.

March 07, 2006

The Disruption Of PR

Tom speaks to the disruption of PR by blogging and search. He couldn't be more right. I speak to many PR people on the impact of blogging on communications. Most view it as an overlay to traditional communications. It isn't.

While there is a clear case for viewing blogging as complementary to PR, you can really only hold that point of view from the shoes of a PR person. When standing in the shoes of a CMO, it is a very different view. As you look to optimize spend for awareness and lead flow - and juggle priorities such as shortening the sales cycle - you become acutely aware that PR is yet another budget area that should be cut in favor of new communications tools.

Tom focuses heavily on the economics of the new mediums: "You can get a company message out to your potential customers far more cheaply and far more effectively through the blogging medium." While these are significant factors - especially the fact that your message is unfiltered - others to consider include the utility of the medium. If I want to reach my audience, I just blog. It takes about a tenth of the time to blog as it does to craft a release, liaise with an agency, pitch media.... Other factors include the ability to quickly repurpose content (our eZine at LogLogic is essentially a packaging of blog content - we get lots of positive feedback); and, the ability to quickly activate a dialog.

Blogging represents a dramatic shift in the method and economics of reaching audiences. Similarly, Search has an equally dramatic impact on audience reach and awareness. Combined, they are very disruptive forces to traditional media and analyst relations.

March 02, 2006

Predicting the Oscars Using Search...

SLI used search to make some predictions as to the winners of this years Oscars. Interesting ideaand nice little PR stunt...

  • Best Picture - "Brokeback Mountain"
  • Best Director - Paul Haggis, "Crash"
  • Best Actor - Terence Howard, "Hustle & Flow"
  • Best Actress - Reese Witherspoon, "Walk the Line"


Here is a little about the "magic" they used to get there:

We found that rather than looking at the total number of searches for each nominee, it was necessary to look at how the search traffic had increased. This stopped George Clooney from automatically winning the best director - there are more searches for him than any of the other directors. This approach had it's own flaws - but I don't think it really matters. I'm looking forward to seeing how our predictions pan out.

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March 01, 2006

A Blog Isn't A Press Release...

You guessed it, it's a blog. When you blog it is certainly content for the media to use - but it ain't a release. Although some blogs are increasingly reading like press releases... :-).

Blogs make news. Press releases make news. Things can result in a similar outcome, but be different.

Where Steve and I do agree is enough is enough on the old "die press release die" debate. So, rather than fuel the flames on this one all I'm going to say is scour through my blog for multiple entries on this.

A press release performs a technical communications function that is necessary to delineate official and non official communications. That it is sadly abused and often ill executed is a different issue.

I also agree with Tom - it's time for a rethink of the mainstream release - I like his ideas. But maybe where we diverge is that I like the idea of reinventing the release, not killing it. It remains an important communications tool.

Kevin has some good thoughts on this as well.

WSJ On Reputation

WSJ has a piece on corporate reputation focusing on Microsoft. It also flags the reputation conundrum - great reputation doesn't equate to great stock performance.

"A good reputation doesn't guarantee results. Microsoft's share price has been stagnant even as its reputation has been on the mend. But reputation can be especially important in recruiting and keeping employees, executives say."

Richard Edelman is quoted:

"Moreover, Mr. Edelman believes, Microsoft benefits from a "halo effect" of the independent Bill and Melinda Gates Foundation. It is hard to appear evil when you give $6 billion of your own money to combat disease -- even if the money was earned in part from anticompetitive practices."

February 25, 2006

Sisomo | The Future On The Screen

Kevin Roberts has a new book on the future of the screen.


We are living in "The Screen Age." Screens for informing, entertaining, communicating, connecting, transacting and controlling. Screens for every purpose... Where consumers were once passive in the face of the mass market, they are now savvy individuals wired into the greatest information network the world has ever known.

Enter sisomo - Sight, Sound, and Motion, the combination that made television the most powerful selling tool ever invented.

February 13, 2006

InformationWeek on Gartner

InfoWeek has a piece on Gartner's commentary on it's piece on Gartner. If you get what I mean. The media comments on what the pundits have to say about the media commenting on the pundits. And around and around we go on the old issue of bias, transparency and pay-to-play.

Not alot of new ground in the original InfoWeek story, but they are right - these issues warrant discussion. This is even more the case considering Gartner's power to influence decisions. All of my recent exchanges with Gartner reinforce my view that the analysts are very ethical and bound by some pretty rigid rules of engagement designed to enforce their independence.

What still doesn't make sense to me are many of their models (such as scoring relevance and momentum based on inbound inquiries from clients) and the precious magic quadrant. And, what really doesn't make sense are buyers that make decisions based on where a company is on a magic quadrant. I've bumped into a few CIOs who are doing this inside F100 companies - something that Gartner discourages. The misuse of the research is often as nonsensical and the confines in which the research is created.

What is really good news is that Gartner seems up for the conversation. And I agree, the more teeth they get, the more relevant they become.

More discussion over here and over here.

Great quotes...

Richard Edelman has posted a terrific series of quotes from Davos. Well worth a scan. Here are some of my faves.

"The future is in our hands as journalists. We are in the business of making something special out of a commodity. We are not in the distribution business. We create a beautiful product which consumers are willing to pay for."
-- Mike Oreskes, editor, International Herald Tribune

"The future of news is shifting online. The crowd has come on the field and is trying to get into the game. We need to be open about our news judgment. Our tone must be real, as too much of what we do feels fake."
-- Richard Sambrook, editor, BBC

"The value of news is based on trust. What you produce must be respected. Journalists are in the securities business where success is based on innovation, while aggregators are in the derivatives business. We have a civic and business role."
-- Lionel Barber, editor, Financial Times

"User generated content is the killer application. This new form of editorial is as authoritative as traditional media because of its authenticity and creativity. The definition of trusted content is changing based on consumer preference."
-- Brandon Burgess, CEO of Paxson Media

February 11, 2006

Are You Generation C? Are we masters of the Youniverse....?

... or are you a HEDI? Entertaining read...

GENERATION C

Aka Masters of the Youniverse. The C stands for content, but it may as well stand for control freak. Rarely satisfied with their lot, this tribe (mostly male, mostly 25-40) "create their own content". It's also C for conceited, as they all think they're hot enough to write a novel, make an iMovie, be a garage-band star, become a citizen journalist (blogger). In fact, they're the personification of gravanity (graffiti meets vanity) - the arrogant desire to make your mark in the public domain. Some fancy themselves as minipreneurs and indulge in eBay trading. Others settle for insperience - bringing luxury experiences into their homes via cineplexes, boom-boom rooms and spa-ties.

February 09, 2006

Olympics Blogs...

With the Olympics a day or so away, take a look at these two blogs. Both are excellent implementations from different directions.

The first, Visa's Journey to Torino blog engages Visa Olympians in the run-up. Rather than purely a branding event, Visa is showing the depth of its work and relationship with the athletes.The other, Coke's, is from the perspective of people attending the games. It's great to see blogs being used by such large marketers as an integral part of their communications efforts.

Southwest also made it's first forray into the blogosphere today - their "Adopt A Pilot" blog supports a great community effort they have underway in which pilots engage actively with students in classrooms. It shows lots of promise.

disclosure: The Lark Group provided counsel to Southwest on this blog at its early stages and we work closely with RD2 - a terrific brand and design agency based in Dallas. And, per my previous posts, The Lark Group worked closely with Visa and their agency, Fleishman-Hillard on The Journey blog.


February 04, 2006

Feed Overload

How to handle all those feeds? Rubel suggests deleting them all when it becomes too much and starting again. Even Scoble's. What you miss most is what you'll hunt out and reload.

While this is an interesting idea (and mirrors some of the new thinking in time management - don't archive, just delete what you don't need), I actually value my feeds more than that. All of them. Some were hard to find. Some I share by exchanging files with freinds and colleagues. Others I just enjoy. My approach is to keep them filed. I have a must read folder and then the rest are categorized by my bizzare collection of interests. I only open the folders and look at the feeds when I have time or my interest is sparked. I'm also a fan of Dave Winer's River of News philosophy.

To do this I'm using NetNewsWire on my Mac and NewzCrawler on my PC. I also use FireFox (who BTW released a really anoying upgrade then other day - it wipes your themes and other extensions) - there I have a folder nestled in my toolbar with 20 of the feeds I follow most. I can then do a quick scan without opening any windows. I've yet to sort out the mobile thing - my damn Balckberry is already intrusive enough.

So, all of this enables me to avoid the extreme measure of deleting them at the point of maximum frustration. It's interesting that I have more tools for reading feeds than I do for reading email. It would be easier if Exchange/Outlook emails were just feeds.

January 26, 2006

Attention vs. Search

Om makes a really interesting point: My.Yahoo.Com is no longer a portal page, but instead an "attention page" which can be and should be leveraged to become the aggregator site for complicated digital life.

I doing so he says in a much shorter form what I was trying to get at yesterday on why Yahoo is heading in the right direction. Google doesn't hold my attention. Yahoo does.

January 25, 2006

Yahoo...

Both Steve and Stowe speak to this story on Yahoo in which they say it's not their goal to be #1 in search:

"We don't think it's reasonable to assume we're going to gain a lot of share from Google," Chief Financial Officer Susan Decker said in an interview. "It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share."

No surprise there. Yahoo's "life engine" brand positioning gets more to where they are going. Arguably, they've done a better job than Google of integrating the entire web 2.0 suite. And that's how I use them. My customized portal is of as much value to me as the utility of Google. Frankly, none of Google's products other than search have wowed me. Google Earth was like fun for a day. But I've found the reverse to be true for Yahoo!

I'm not about to make any declarative statements about giving up on Yahoo!. What is telling is the relationship between the CMO and Google vs. Yahoo - at least the CMO of a start-up. I look at Adsense every couple of days. They suck my marketing budget up like an out-of-control Dyson vacuum cleaner. And of all the marketing vendors they are the only one to demonstrate a very real, automated correlation between investment and results. Yahoo simply isn't there with them.

What is catching my attention as a CMO are all the other search options coming my way - companies like SLI Systems and Eurekster for instance. We tend to always view the battle as being between giants. More than often innovation happens at the edges of the market - that's how Google snuck-up on Yahoo and I have no doubt that Google will inevitably be challenged by upstarts.

So, even if my thesis holds true, it will be interesting to see how they monetize the life-engine position in the future. Google's competitive weapon isn't just the utility of search, but all so the utility of their advertising engine.

Disclosure: Yahoo! is a customer of LogLogic where I am CMO.

January 24, 2006

The Honestsphere...

Two posts really hit me over the past two days as reflecting the honesty of much of the blogosphere. I doubt you'll come across many posts like Dan's on the Bayosphere on many company sites. This, along with the posts over at Meebo on fundraising are must -reads for any entrepreneur. As Dyson says, "only make new mistakes" - there are lots we can learn from these posts....

Edelman Trust Barometer

Microsoft the most trusted? Wild. But it's the truth according to Edelman's latest trust barometer.

Global opinion leaders say their most credible source of information about a company is now "a person like me," which has risen dramatically to surpass doctors and academic experts for the first time, according to the seventh annual Edelman Trust Barometer, a survey of nearly 2,000 opinion leaders in 11 countries. In the U.S., trust in "a person like me" increased from 20% in 2003 to 68% today. Opinion leaders also consider rank-and-file employees more credible spokespersons than corporate CEOs (42% vs. 28% in the U.S.).

The Edelman Trust Barometer found Microsoft Corporation the most trusted global company, followed by iconic companies in their home markets, including Toyota in Japan, Haier in China, Samsung in South Korea, and Petrobras in Brazil.

The Internet is a big gainer as a trustworthy source:

Television is the big loser in media trustworthiness with the rise of the Internet. When asked where they turn first for trustworthy information, 29% of respondents in the U.S. still cite TV first, down from 39% three years ago. The Internet is now cited by 19%, up from 10% in 2003. The same trend is evident in the U.K., where television has declined from 42% to 33% as respondents' first choice, while the Internet has risen from 5% to 15%. Newspapers, which are often thought to be the most serious casualty of the Internet wave, show rankings essentially unchanged in most markets at approximately 20%. Newspapers remain the first trusted medium of choice for respondents in France, Germany, Japan, Brazil, Korea, and Italy.

I couldn't see it in any of the materials on Edelman's site, but one thing they ought to do is indicate which of the companies in the survey are clients - like Microsoft.

January 18, 2006

Sweet Squeet

This is cool. Get your RSS feed as an email. I'm using this to get RSS feeds of news releases etc. in email on my Crackberry. I just don't have the time to look at another interface on that little screen, so the more I can get in email, the better. Squeet is sweet.

January 10, 2006

The New Journalist/ism

In case you missed it, the new journalist/ism is upon us. Powered by wifi and blog-engines, journalists like Dan Farber over at ZDNet are hammering out stories live from announcements. They are breaking a few rules along the way - commenting on what 'competitors' are saying - in this case Shankland, opting for speed over gramatical accuracy, and capturing the essence of the event.

This has been going on for a while now - Farber's peice on ZDNet today just bought it home for me.

If you are in a non-technology industry and see this happening in your trade rags and elsewhere I'd love a few other examples.

January 05, 2006

Media Extensibility

The power of the media coupled with the power of participatory communications can be a wicked thing.

I've been waiting eagerly to see the first reviews on the new Windows Treo and if there is one review to wait for, it is Walt Mossberg's. His brutal, but polite, honesty is to be admired. The cascade effect of his review can be witnessed over at BuzzMachine. Today, rather than the echo of a negative review being solely restricted to word of mouth - or a "did you see that" - it is a case of "did you read, see, hear that" as well. The echo isn't just louder, it has more depth.

I wonder what effect this will have over time on the theory of "Chasm Crossing" (a theory I passionately beleive in). In the past the power of PC Magazine and Walt were absolute. They made and killed product in a couple of pages. Now I can triangulate news quicker - not just listening to the reviewer but also the early adopter. This has definitely changed the mechanics of "Chasm Crossing" - it might have even altered the concept.

One thing that many of these reviews fail to focus on is the ecosystem that surrounds a device of this kind. I recently bought one of the new Blackberry's. The device itself is nice, although the lack of camera and WiFi is annoying. What isn't nice is the absolutely archaic email service that a consumer has to use to collect and forward emails. The automated deletion of emails on the server once they are deleted on the device rarely works and so you pretty quickly are unable to recieve emails until getting to a PC and browser.

To make things work, Blackberry's world is a Windows world. The mail interface works inconsistently across platforms, only working well on Internet Explorer.

And, Cingular is still stumped as to why the International roaming capability works OK in some places and not at all in others (I know this will result in a conversation about replacing my SIM card - meaning the problem is unique to my device).

Finally, the lack of applications for the Blackberry is really apparent. I got used to all kinds of useful apps on my Treo and Sony phone. There are very few for the Blackberry and those that are there aren't priced to move.

I was ready to give the new Treo a shot but I'm going to wait. Triangulating the news has convinced me again not to be an early adopter.

January 03, 2006

Intel Leaps To New Logos

Dan's got images of Intel's new Logos. So far so bad. Seems to be a trickle out announcement backed by some text heavy ads:

"The lowered "e" gives way to the oval swirls, and "Leap ahead" reportedly takes over from "Intel inside" as the main phrase associated with the company. Not exactly a big leap ahead, but it's the gesalt that counts. The Yonah mobile processors have been dubbed "Core" (no more Pentium M), with Duo (for dual core) and Solo (single core) implementations."

That leaves Dell with a funny E.

At Last! The Holmes Report Hits The Blogosphere

One of PR's most influential is blogging - Paul Holmes of the 'must read' Holmes Report. I've been a long-time reader of the report - the news content, while important, isn't what makes the subscription worth it's weight in gold - it's Paul's editorials and commentary. Not having to wait for a .pdf each week is going to be a good thing!

One of his first posts is a sizzler on the hot issue of paying media for editorial:

Paying Journalists is Wrong on Ethical and Pragmatic Grounds: Retired army public affairs specialist Charles Krohn launches a spirited defense of efforts by the Pentagon to buy favorable coverage in Iraq, in a Baltimore Sun column that ran under the headline "Paying foreign media makes sense if it helps us win the war."

I'll get back to what I consider to be a mighty big "if" in a minute, because we can deal with the ethical aspect of this first. The only reason to buy editorial coverage (rather than ad space) is because editorial coverage is inherently more credible. The intention is to deceive people into believing you earned coverage, when in fact you bought it.

I'm with Paul. How can you foster the existence of real democracy with the presence of pay-to-play with the media?