Tom Peters has some interesting ideas and exercises aimed at harnessing ambition. Here's an example:
The output. The measurement of the progress towards the ambition, where talented people take pride in executing their personal accountability and continually add value through discipline, hard work and continuous learning.
Goals, targets and rewards focus talent on the performance parameters that will deliver.
To get going…
With a few like-minded people create a list of all the performance measurements you use. Analyse what type of behaviour the measurements reward. Ask yourselves if the rewarded behaviour really helps to achieve your ambition. If it does; do more of it. If it doesn’t; challenge your assumptions of having it as a measurement. Start a discussion on how you could measure the real value added of your business/department.