Coverage of RFID is on the up with all kinds of new buzz words and phrases emerging. Sensor Networks being the latest. Competitive differentiation in tech is incredibly dependent on identifying and owning the language surrounding emerging markets - as Sun so aptly demonstrated with the 'dot in dot com', and, IBM with it's now defunct eBusiness campaign. Greg Papadopolous - Sun's CTO - put RFID and sensor networks in context about a year ago at Sun's analyst conference, referring to this broader trend as Aware Networking...
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September 27, 2004
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