For those that read this blog regularly (aside from my dog), you know I'm pretty quick to slap Apple about. They are arguably the finest technology company around, but not as imperfect as the media would have us believe (or, as their products actually are - I'm a big user...).
One of the things I do love about Apple is their willingness to celebrate the heroes. They did this on the sad passing of Rossa Parks, turning their home page into a memorial of sorts. The cynic might say that this is all about traffic, clicks, SEO... yeah, yeah, yeah.... But this is the most prescious and valuable "real-estate" Apple owns. And it isn't blind - click on it and you get to a memorial. And, they link out to the National Civil Rights Museum.
Mike points to this not being the first time Apple has done this.
Tags: Apple. PR. Participatory Communications. Public Relations.