With the Olympics a day or so away, take a look at these two blogs. Both are excellent implementations from different directions.
The first, Visa's Journey to Torino blog engages Visa Olympians in the run-up. Rather than purely a branding event, Visa is showing the depth of its work and relationship with the athletes.The other, Coke's, is from the perspective of people attending the games. It's great to see blogs being used by such large marketers as an integral part of their communications efforts.
Southwest also made it's first forray into the blogosphere today - their "Adopt A Pilot" blog supports a great community effort they have underway in which pilots engage actively with students in classrooms. It shows lots of promise.
disclosure: The Lark Group provided counsel to Southwest on this blog at its early stages and we work closely with RD2 - a terrific brand and design agency based in Dallas. And, per my previous posts, The Lark Group worked closely with Visa and their agency, Fleishman-Hillard on The Journey blog.