Eloqua Gets A Shot In The Arm

Eloqua - a product we use extensively at LogLogic - got a shot in the arm from U.S. VCs by raising US$13-million. We're going to see more marketing technology like Eloqua which rather that existing as a standalone product runs on your dominant sales and marketing platform - in our case Salesforce.com. This has been part of the challenge for many of the marketing measurement vendors - without a dominant marketing suite or application to pivot off they can't establish any reach throughout marketing organizations or real momentum. There is a real need for a suite of applications for the communications practitioner - something that perhaps blends Salesforce, biz360 and socialtext.