Like Rod, I'm enjoying the Telsa blog. Has really got me thinking about electric vehicles. Some of the things that make it work:
- well written by a variety of people
- well integrated within existing corporate site
- informal tone (got them in trouble a bit on battery safety...)
- plenty of visuals
- plenty of comments
What needs to be improved?
- design is ugly, unlike the car
- navigation sucks - hard to swing through the articles
- comments - there are lots of them, but I don't need them presented this way
- when you find RSS you find it, but it could be easier
Saying that, who cares, the car looks hot and the content is really interesting. I want one!