Paul Abrahams, ex FT hack turned flack at Wag-ED really doesn't understand what all the fuss is about...
Is blogging the 21st-century equivalent of citizen band radio, the personal radio technology that became so popular in the late 1970s that it was included in a Coronation Street plotline and spawned a generation of bad Burt Reynolds 'Good Ol' Boy' movies?
Mr Scoble created many millions of dollars in positive publicity for Microsoft, on a salary of less than $100K. I don't think WaggEd could have done a fraction of that, for 100 times the payment Mr Scoble received.
It is pretty remarkable that any communicator doesn't quite grasp the impact of participatory communications and social media - it is even more remarkable to go public with it in such a way. Don't think bad of Wag-ED though, Frank Shaw has a pretty good blog running which I follow.
If all Paul was trying to do was ignite the debate with a contrarian view - and goodness knows we need them right now - he has done a great job.