Andrew Lark

Great News If You Are In A PR Funk

Via Mark, where you can also get the full article...

Headlines from featured stories in Business Week, Fortune, and Forbes were collected for a 20-year period to determine whether positive stories are associated with superior future performance and negative stories are associated with inferior future performance for the featured company. “Superior” and “inferior” were determined in comparison with an index or another company in the same industry and of the same size.

Statistical testing implied that positive stories generally indicate the end of superior performance and negative news generally indicates the end of poor performance.

Stunning Photos

Take a look at these shots of a bog ship in a storm in the North Atlantic. Stunning:

Steve - The Great Presenter

Nice story in BusinessWeek on doing great presentations. I like this one on PowerPoint...

2. Stick to One Theme Per Slide

A brilliant designer once told me that effective presentation slides only have one message per slide. One slide, one key point. When Jobs introduced the "three revolutionary products" in the description above, he didn't show one slide with three devices. When he spoke about each feature (a widescreen iPod, a mobile phone, and an Internet communicator), a slide would appear with an image of each feature.

Jobs also makes the slides highly visual. At no place in his presentation does the audience see slides with bullet points or mind-numbing data. An image is all he needs. The simplicity of the slides keeps the audience's attention on the speaker, where it should be. Images are memorable, and more important, can complement the speaker. Too much text on a slide distracts from the speaker's words. Prepare slides that are visually stimulating and focused on one key point.

This Might Make Me Switch to T-Mobile...

Brilliant idea!

But hard to believe though it may be, T-Mobile did make an announcement last week. And even harder to believe, its new product may be as game-changing as Apple’s.

It’s called T-Mobile HotSpot @Home, and it’s absolutely ingenious. It could save you hundreds or thousands of dollars a year, and yet enrich T-Mobile at the same time. In the cellphone world, win-win plays like that are extremely rare.

Here’s the basic idea. If you’re willing to pay $10 a month on top of a regular T-Mobile voice plan, you get a special cellphone. When you’re out and about, it works like any other phone; calls eat up your monthly minutes as usual.

But when it’s in a Wi-Fi wireless Internet hot spot, this phone offers a huge bargain: all your calls are free. You use it and dial it the same as always — you still get call hold, caller ID, three-way calling and all the other features — but now your voice is carried by the Internet rather than the cellular airwaves.