Lynn and team have just launched our Investor Relations Blog, adding to some very successful 'listening and conversation posts'. IR represents a pretty untouched area when it comes to blogging - in her conversation with Shel, Lynn gets at why the risk is minimal:
The ability for an investor relations department to execute this and do it well quite frankly is predicated on how well they do their jobs every day. And if there’s confidence in their ability to exercise sound situational judgement over the phone or over emails or in one-on-one meetings with investors or group meetings with investors or drafting press releases, then there should be that same level of confidence by the company in their ability to have a dialogue over the Internet.
See my new blog | The Daily Lark