Andrew Lark

Watch This Week: Sephora on Social

Brian has a great interview here with Sephora on Social. They are a brand that is increasingly "social by design" - creating programs, offers and content for the social consumer.

What is said here is important - it isn't just enough to market to this consumer, brands need to support them where they found them - in social domains -- and build loyalty programs for them. And I liked the discussion about defining and finding a social voice. 

What will Happen to Search Next

John always has terrific insights into all things search.

The largest issue with search is that we learned about it when the web was young, when the universe was “complete” – the entire web was searchable! Now our digital lives are utterly fractured – in apps, in walled gardens like Facebook, across clunky interfaces like those in automobiles or Comcast cable boxes. Re-uniting our digital lives into one platform that is “searchable” is to me the largest problem we face today.

That's One Fast Boat

Places with Purpose

I was thinking about why Bookstores got nuked by the Internet and yet Libraries live on. Perhaps it is because Libraries understand their purpose? A great read here on that purpose. Bookstores could have provided the same utility. Instead they piled books high and tried to sell them cheap. And the Internet won. 

Libraries groked their purpose and live on.

... libraries remain vital places, and many of them are more crowded than ever. Printed material, however, is not always the primary draw. “Increasingly, people can use that material anywhere that they want to, which means they come to the library for other needs,” says Jim Neal, the vice president for information services and university librarian at Columbia University. “They come to study. They come to work together. They come to use technology they can’t carry around. They come here to consult with experts, with librarians.

The pressure to accommodate “other needs” is especially strong at public libraries, which are increasingly taking on civic functions that far exceed the historical mission of serving books to readers. “Libraries are the new cathedrals of our society. They’re very important sanctuaries,” says the architect Bing Thom, whose new public library in Surrey, British Columbia, a suburb of Vancouver, was designed as a space of communal engagement. “People are living in smaller and smaller spaces, so the library becomes the place you escape to for socialization, for solitude, to take a breath. It’s the last space in society that’s free. Even for the homeless. There is a sense of democracy; it is a common space we all share.

One of those moments

I was sitting on the plane coming back from Adelaide yesterday and this lovely elderly lady and her son sat down next to me. They were having a big chat about what was in the paper and she lamented how the font was too small to read anymore and how much she missed the news. He then opened the paper and read the news to her, all the way to Sydney.

It was one of those moments when you are reminded that the great people aren't just those out winning medals, but also those overcoming everyday obstacles together and moving forward.